#CareForYourWorld is a group of actions coordinated by Kale that embrace sustainability by pursuing the principle that significant change begins with individual behavior in everyday life. Consistently, the architectural studio Paolo Cesaretti Arch- starts thinking in terms of reducing environmental impact from the concept phase of Gentle Signs, designing a narrative space based on sustainable solutions
![Gentle Signs to make sustainability desirable and part of everyday life. Concept for a narrative space](/o/adaptive-media/image/14948495/newsletter-1/_DSC5896+ritaglio.jpg?t=1685438682798)
![Gentle Signs to make sustainability desirable and part of everyday life. Concept for a narrative space](/documents/77789/14948494/_DSC5896+ritaglio.jpg/646dbf42-c8ff-39c4-053a-d6a3413539aa?t=1685438682798)
Gentle Signs to make sustainability desirable and part of everyday life. Concept for a narrative space
Gentle Signs is an exhibition composed of furnished environments, a show cooking area, and a hydroponic garden. The exhibitors and furniture accessories, together with the products of the ceramics company Kale, the client of the project, embrace the philosophy of the nudge: a gentle approach that aims to influence people's choices towards sustainability
- #Europe>
- #Italy>
- #Furniture>
- #Ceramic>
- #Interior>
- #Design>
- #Communication>
- #Exhibition>
- #Sustainability>
![Gentle Signs to make sustainability desirable and part of everyday life. Concept for a narrative space](/o/adaptive-media/image/14948595/newsletter-1/_DSC5895+%281%29.jpg?t=1685438879663)
Starting from the concept of the exhibition volume, it is constructed using a lightweight modular wooden frame measuring 100x360 cm, making it easy to transport, handle, and assemble. The walls are opaque up to a height of 240 cm, and the rest consists of only the structure and fabric. This solution saves one-third of the construction materials, reducing labor hours, electricity consumption, transportation emissions, and waste during dismantling. The structures and display elements are reusable and made from 100% recycled and/or circular materials. The main materials used are natural pine wood and raw fabric
![Gentle Signs to make sustainability desirable and part of everyday life. Concept for a narrative space](/o/adaptive-media/image/14948600/preview-1000px-lite/_DSC5988.jpg?t=1685438879724)
At the center of the exhibition, there is a ziggurat made up of hundreds of Sansevieria plants (Dracaena Trifasciata): an evergreen indoor plant known for its ability to purify the air by removing benzene, formaldehyde, trichloroethylene, and xylene from the environment. Additionally, a family of visual icons identifies the areas of sustainability represented by #CareForYourWorld. The symbols representing various realms, World/Home/Individual, are displayed on the external walls of the booth, establishing a bond of empathy with the visitors
![Gentle Signs to make sustainability desirable and part of everyday life. Concept for a narrative space](/o/adaptive-media/image/14948605/newsletter-1/_DSC6357-Pano.jpg?t=1685438879768)
Gallery
Photo credits
Top image, content and gallery images: Luca Rotondo
Designers credits
Direzione Creativa / Paolo Cesaretti
Design Team / Paolo Cesaretti, Marilde Bianco, Wei Zhou
Visual Design / Claudia Astarita
Styling / It’s Enough
Credits Aziende
Allestitore / Aka Design
Ceiling lamp PLUG_SUBER
Floor lamp SENILIA_HIGHSOCIETY
Ceilimg lamp NEBULA_STUDIO MIREI
Pendant lamp MOLLY_TOOY
Bathroom accessories_EVERLIFE DESIGN
Lounge chair UNAM OUT_VERY WOOD
Modular system BUCK_EVERLIFE DESIGN
SPINA B3.1_PORTEGO
OCI TRITTICO_PORTEGO
Outdoor chair ALLARIA_PAOLA ZANI