Canali in London: a flagship store conceived as a treasure trove of elegance

The new flagship store opened by Canali, the iconic Italian luxury brand of tailored menswear, is located on the corner of New Bond Street and Brooks Street, in the UK capital. Conceived by the strategic design studio Hangar Design Group, the interior design project brings together the aesthetic style of the Canali fashion house with refined simplicity and spatial and material quality, along with fine materials and references to the architecture of Milan

The project focused on restyling the brand's identity by introducing a more contemporary dimension to the display space dedicated to menswear while maintaining balance and formal simplicity. Hangar Design Group has given the store a new look by conveying an atmosphere of elegance and tailoring with an exclusive and distinctive refined style

The display space, visible from the street, dialogues with the urban context, offering a showcase for the city that entices you to enter. Airy spaces are dedicated to displaying tailored products in the area historically regarded as the most luxurious in London and devoted to prêt-à-porter purchases: Mayfair

A fluid space for a stylish experience The Canali flagship store is an open and fluid environment on two floors, with light structures that allow customers to move around easily. The space is bright and defined by curved volumes and rounded shapes. Sculptural elements, such as the scenic staircase, complete the skilfully composed “tailor-made” setting

Elegantly decorated, the boutique, spreading over 310 square metres, is an ode to the magnificent Milanese residential architecture of the early to mid-20th century. References to Milan can be found in the rounded lines, sinuous profiles, shiny marble and smooth textures of the store, which looks like a treasure trove, where two cities, Milan and London, meet

Reflecting the grandeur of the Mayfair district, where it is located, the centrepiece of the entrance hall is a nine-light Peggy lamp by Vistosi. Originally designed by Hangar Design Group for the Peggy Gugghenheim Collection on the Grand Canal in Venice, it has been enhanced with a mosaic covering of green velvet tiles

The veined marble surfaces, with their light colours, contrast with the horizontal bands of American walnut, a reference to the architectural heritage of New Bond Street. The upper floor houses a VIP Room, where customers can make a “Su Misura” appointment. This made-to-measure service, available all year round at the boutique, it becomes so even more exclusive in order to meet the brand's high production standards