Born in 2020 during the pandemic, Cozey is a Canadian digital start-up that in 2023 decides to materialize its first physical store in Toronto. Thanks to an innovative strategic design process, the Cozey Flagship Experience Centre embodies the company's soul in a retail space that appears simple but surprises with its disruptiveness
The LAAB architecture studio, led by Michel Lauzon, was tasked with designing the Cozey Flagship Experience Centre, a space that helps customers interact with the products for sale while simultaneously expressing the brand's unique identity. Located on a street in Queen West Village, LAAB employed its strategic design for retail projects process to refine Cozey's narrative and fulfill all client requests
The Cozey Flagship Experience Centre is a next-generation store that merges the physical dimension with the digital one. In a space composed of integrated furnishings and custom-designed display platforms by LAAB, customers have the opportunity to meet the "physical avatars" of products sold exclusively online by Cozey. Therefore, there are no cash registers or warehouses, just a pure experience
The spectacular showcase presents a macro of a soft and woven fabric that forcibly attracts passersby. Inside, a world between digital and physical, even in terms of visual perception, welcomes the customer and leads them to the design center at the back of the store. Stylized rooms, inspired by photographic cycloramas, that seem to materialize the digital dimension, host the furniture exhibition following LAAB's visual merchandising. To emphasize the effect of the display boxes, empty spaces are left among them where the store walls used as shelving can be glimpsed
