Dynamite Flagship: creative power in Montreal

Dynamite Flagship: an avant-garde interior design project that combines digital art, technological innovation, and sustainability, offering a unique retail experience in the vibrant heart of Montreal

A unique retail experience: interior design and innovation

The Dynamite Flagship, designed by the renowned Groupe Dynamite, is an emblem of modern interior design projects. Located in the heart of Royalmount, Montreal's new lifestyle destination, the store spans 8000 square feet, offering a journey through fashion and design. The spectacular entrance, characterized by three majestic arches, introduces a fluid layout that combines timeless materials, zenithal lighting, and micro-spaces dedicated to a customer-centric approach. Every element is designed to provide a sensory experience that transforms the visit into a timeless escape.

Digital Art and Emotional Set Designs

At the heart of the Dynamite Flagship experience lies the digital installation by artist Berenice Golmann, curated by Massivart. Her work "Future/Nature" is an abstract narrative of natural elements, an artistic set design that transforms the store into a contemporary gallery. With play of light and images that evoke the transformation of matter and mind, the installation celebrates the beauty of every evolutionary stage. This innovative approach amplifies the emotional connection between brand and visitor, making the Dynamite Flagship not just a place of purchase, but a cultural experience.

Immersive technology for personalized experiences

Every aspect of the Dynamite Flagship is designed to engage the customer, from the fluid layout of products to the fitting areas. The fitting spaces combine warm materials and custom lighting to create intimate and comfortable moments. RFID technology ensures inventory accuracy and personalized offerings, while advanced tools such as virtual reality and artificial intelligence have contributed to the design of the concept, enabling creative collaboration between designers, stylists, and operational teams.

Sustainability and design: a winning combination

The Dynamite Flagship integrates sustainable design choices without compromising on elegance. Materials such as low-emission microcement, HIMACS finishes, and locally crafted furniture reduce environmental impact, improve energy efficiency, and ensure long-lasting durability. The imposing arches at the entrance, made with lightweight structures, embody the technical innovation that distinguishes the entire project. This balance between aesthetics and sustainability elevates the space to a model of excellence in modern retail.

Gallery

Photo credits
Cover image: François Descoteaux
Article images: 1, 3, 4 François Descoteaux, 2 Groupe Dynamite
Gallery images: 1, 2, 3, 8, 10, 11, 12 François Descoteaux, 7, 13, 14, 15 Groupe Dynamite, 4, 5, 9 Hypermédia innovation and 6 Bérénice Golmann

Architectural and MEP design: Ædifica www.aedifica.com

Structural design and specifications: RJC Engineers
www.rjc.ca

Woodworking and metal accessories: JPMA Global Inc.
www.jpmaglobal.com

General contractor: Prisma Construction
www.prismaconstruction.com

Special collaborators: MassivArt, Bérénice Golmann, Ana Borrallo

Lighting: Union Lighting, Lumenwarm, Eralux, Mercor Lighting

Digital installation: Stingray, Nummax

RFID: Keon RFID Technology

Flooring: Ceragrès, AC Cut & AC Waterjet

Rendering: Hypermedia Innovation

Other suppliers: Artefact, Système Intérieur, Venilux, LineaP International, Treescapes, Flooma, Montreal Neon Signs, AlphaPlantes, Maquette.ca, Ramacieri Soligo

PEOPLE

Groupe Dynamite