Garage flagship: innovation and design at the heart of Montreal

A design that speaks to the heart of the Garage brand

Garage is a brand that targets a young, dynamic, and self-assured clientele, and its new flagship store is the perfect expression of these values. Located on the second floor of the ROYALMOUNT shopping center, the store designed by Groupe Dynamite immediately stands out for its 18-foot high window display, which offers unique visibility and a visual impact that captures the attention of anyone passing by. The store's design, meticulously crafted, blends raw and authentic materials with more modern and technological elements. The combination of corrugated glass, industrial windows, natural wood, and Corian tiles creates a warm and welcoming atmosphere, while the white steel structures and LED lighting add a touch of modernity. Interior design projects like this express the strong identity of the brand, creating a space where every detail, from materials to light, tells the story of a bold and independent generation.

The power of transparency and illumination

The standout feature of the architectural design is undoubtedly the wavy wall at the entrance, which not only adds a unique visual dimension but also cleverly harnesses natural light, creating reflections that vary depending on the time of day. This play of light and shadow is not just decorative, but serves to make the shopping experience dynamic and engaging, inviting customers to feel part of a constantly evolving world.

Lighting, another fundamental element of the project, is not only functional but is an integral part of the sensory experience the store aims to provide. The LED lights illuminate the space and highlight every corner of the store, while the dichroic glass reflects and refracts light in a surprising way, creating an ever-changing atmosphere depending on the perspective.

Technology as the heart of the project

One of the most innovative features of the project is undoubtedly the integration of technology in every phase of the process. The Garage store is an environment where technology and human interaction come together to create a unique experience. Virtual Reality (VR) has been used since the early stages to test and develop the design, allowing designers and collaborators to visualize the evolution of the space in real time. This collaborative approach has led to a highly co-created project, involving not only architects and designers, but also photographers, videomakers, and visual merchandisers.

Customer Experience Enhanced by RFID Technology

RFID (Radio Frequency Identification) technology has been integrated into the store to ensure accurate and real-time inventory management. With this technology, staff can continuously monitor and update inventory status, providing customers with a seamless experience and the ability to immediately find desired products at any time.

Furthermore, the presence of LED video walls, located both in front and behind the store, further enhances the customer experience, turning each visit into an immersive sensory journey. Interactive digital images capture attention and tell brand stories, creating an emotional connection with the audience.

Eco-awareness and sustainable design

Every element of the Garage flagship store design has been carefully considered to reduce environmental impact. The use of eco-friendly materials such as corrugated glass, custom metal structures, and Corian tiles contribute to an architecture that is not only visually appealing but also environmentally friendly. Additionally, LED lighting solutions have been chosen for their energy efficiency, minimizing consumption and improving longevity over time.

A new space, a new way of living the brand

The Garage flagship store is a creative laboratory, where every visitor, upon entering this space, is not just faced with a product, but lives an experience that reflects the values of authenticity, independence, and innovation of the brand.

This project marks an important step in Garage's evolution, as it continues to expand its store network in North America, with a growing focus on omnichannel and sustainable experiences.