Located in Montreal, the new flagship store is the largest Holt Renfrew store in Canada, spanning 6 floors. The design of this large store meets modern ecological standards through the use of sustainable materials such as reclaimed wood, LED lighting, recycled materials, and finishes from renewable sources.
The strategic expertise of Lemay, a studio specialized in modern architectural projects, has guided the reconstruction and renovation of the 1912 stone building now housing Holt Renfrew Ogilvy, creating a space that combines a modern aesthetic with key heritage elements. This significant renovation contributes to the cultural development of Montreal's architectural heritage.
The project required thorough coordination for perfect integration with the nearby Four Seasons Hotel and Residences, as both buildings share connected spaces, despite being two separate real estate entities.
The exceptional attention to detail by Lemay and its collaborators is evident on all 6 floors. The store now houses over 99 luxury shops. It combines a modern aesthetic with traditional elements, reminiscent of the store when it opened in 1912.
Inside the building, there is also a "pop-up show and incubator" space, featuring curated collections and limited edition products from local and international designers. Another focal point of the building is the café, which, with the use of warm woods, brown carpet, and gold decorations, recalls the Hollywood Gatsby era of the 1940s. The café was designed by a Parisian design studio, Laplace.
