HONOR Flagship Store in Chengdu: between brand storytelling and unique spaces

Like many historical areas in China, Kuanzhai Alley in Chengdu is also facing the challenges of urban renewal, including the need for innovative commercial spaces. Here, the project for the HONOR Flagship Store responds with the seemingly paradoxical combination of historical charm and contemporary elegance of the technological brand

Design to innovate the shopping experience while respecting the local heritage

The HONOR Retail Design Studio is responsible for the brand's store projects, exploring spatial aesthetics that innovate the shopping experience while embodying the essence of the company. In the project of the HONOR Flagship Store set in a context with a millennia-old culture, it is essential that the design respects the local heritage. For this reason, the designers have studied non-invasive micro-renovation interventions

A dialogue through time

The HONOR Flagship Store in Chengdu, in western Sichuan, is housed in a 300-year-old courtyard building that has been carefully restored. The new design harmoniously integrates with the ancient structure, creating a dialogue through time that respects its historical roots. The original spatial layout is preserved, and visitors, after passing through a typically understated entrance, are welcomed into the traditional courtyard with a large central water basin

Innovative design echoing traditional architectural philosophy

The local theme is reflected in the shades of gray of the roof elements that are mirrored in the water mirrors and in slabs of the same color as the pavement. Various custom-designed elements enrich and modernize the building, integrating delicately: large openable windows, numerical pattern screens, wooden signage, etc. A waterfall acts as a filter between interior and exterior, recalling the traditional Chinese architectural philosophy that guides buildings to face water and have the back "lean against the mountain."

Natural elements, artistic creations, Honor products, and ancient architecture

Inspired by the aesthetics of the Chinese garden, designers create spaces intertwined with natural elements such as water and bamboo, framing a dynamic path that offers a rich sensory experience to visitors. Artistic installations, Honor products, and ancient architecture come together in an innovative and stunning space spread across five thematic areas: Tech Aesthetics Co-Creation, Tech and Cultural Expo, Tech Aesthetics Lounge, Local Art Gallery, and Exploration Central Axis

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HONOR Retail Design Studio