Ode to the salad that frees from feelings of guilt: The Pure Salad Bar

An architectural project as a stage set for the protagonist: a cosmopolitan "saint," a reference to the Madonnina symbol of Milan, embodies the purity of the salad understood more as an angelic remedy than as a meal. Here is the Salad BarThe Pure

Collaboration between architecture and communication

Highly personalized down to the wallpaper design by Darlingmind Studio, the interior project for Salad BarThe Pure on Corso Magenta in Milan is the result of a close collaboration between NOMADE ARCHITETTURA studio and Asterisco Creative Agency from Turin, which designed the graphics and communication. The concept is created in a way that can be replicated in other cities, where communication can be conveyed through icons specifically designed for each location, as an alternative to the "santina" of Milan

Project as scenography

The idea that guides the entire project is to acclaim salad as an angelic, pure, healing meal that allows indulging in gluttony without guilt. A saint in jeans with a neon halo, ironically becomes the incarnate message and emerges from the tropical foliage of the wallpaper that decorates the back wall of the venue. The project thus becomes the scenography of the iconic figure of this The Pure

Stylized arch lace and perforated sheet metal

As in all its interior design projects, NOMADE takes care of the smallest detail and plays with shapes and meanings: here it chooses the arch as a symbolic element that refers to sacred shrines and polyptychs, and by stylizing it becomes the white painted iron structure that frames seats, tables, and customers. A light structure in perforated sheet metal and white iron creates both the counter and the separation between the serving area and the laboratory area

Pure Light

Between classic sacred iconography revisited in a contemporary key, white iron lace, foliage, and cosmopolitan madonnas, The Pure welcomes its clients in a colorful, ironic, and welcoming space. In this atmosphere, even the choice for light falls on its purest form: luminous globes and LED strips to emphasize a halo and remind us that "It's all a dream"

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Nomade Architettura e Interior Design

Via Alessandria, 3, 20144 Milano, MI, Italy