The advertising company, with the intention of working in an office that did not reflect traditional features, chose the centennial Star Machinery building in Seattle for their new office. The idea was to also move from a traditional corporate hierarchical approach to a more egalitarian one
Industrial" interiors for an advertising agency. Project in a centenary building
The project for the Sedwick Rd advertising agency by Olson Kundig, celebrates the centenary patina of space and the beauty of raw materials: a more egalitarian corporate approach to promoting creativity
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The architects initially proposed the demolition of the interior space, setting aside steel beams, wooden beams, original doors and windows and a steel crane, which would be used later
A large space in the centre, covered by steel trusses, houses the conference room named "Frankenstein". The project is in the same spirit of Mary Shelley's creation: putting together different parts, old pieces to create something new. In the same way, different parts of the original structure were reused for movable walls