Minimal space in birch plywood
Minimal space in birch plywood

Shop in the United States for the FEIT brand. Minimal space using birch plywood

The FEIT brand opens its first store in the United States, more precisely in San Francisco, designed by JordanaMaisie Design Studio, reinventing the traditional shoe store and the customer's experience in the interior

The FEIT brand opened its third store in the United States in San Francisco, designed by the JordanaMaisie Design Studio (JMDS) that reinvents the traditional shoe store, focusing on the customer's experience regarding the relationship between seating, service and enjoyment. The two existing New York City stores belonging to the same brand implemented the program of after-sales services, including repairs, care products, free treatments and have received very positive feedback

Minimal shoe shop

The San Francisco store was designed in the same way, with a design focused on the use of birch plywood, steel and mirror surfaces, including linear lighting. The space appears minimal to be clean and open and the products are displayed using birch plywood. The FEIT brand has decided to invest in interior design, thus embracing architectural design

Minimal shoe shop

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