The Elektra Arena branch showroom in Mexico City
The Elektra Arena branch showroom in Mexico City

The Elektra Arena branch showroom in Mexico City

Two challenges won by the project for the Showroom Elektra branch at Arena in Mexico City: being attractive to an audience located in the same building to enjoy the entertainment center; giving each of the four emblematic brands it hosts the right prominence within a single space

Design for a memorable and highly efficient experience

The usoarquitectura team, thanks to its experience in commercial interior design projects, designs an attractive exhibition space where Elektra, Banco Azteca, Italika, and TotalPlay offer their customers a memorable and highly efficient experience. To this end, the service modules, box fronts, and shelving have been exclusively designed for this project

The Elektra Arena branch showroom in Mexico City

Restyling of the exhibition for a dynamic space

To avoid a feeling of an overly saturated environment, the architects have curated the restyling of the product display by replacing it with the perception of being in a dynamic space where the image needs of different companies are respected and met. In the mezzanine of the showroom, there are the video game exhibition and the special guests' room

The Elektra Arena branch showroom in Mexico City

Showroom materials: granite and porcelain metal

The materials used are inspired by those of the entertainment center to create continuity; the shiny white granite of the lobbies also characterizes the showroom. In contrast, a black granite is used to emphasize the entrance and the staircase. The four logos, balanced on the client's needs, are made of porcelain metal

The Elektra Arena branch showroom in Mexico City

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