The new store in Viareggio is located in the premises of a historical building, the former Sorelle Del Mare, on the city's seafront. The guidelines of the original building have been maintained and the spaces spread over three floors and contextualized through different exhibition systems, with a single fil-rouge: the celebration of the product
Càos. The celebration of the product hosted in an exclusive space
Svetti Architecture Studio has supervised the design and implementation of the store Càos, an exclusive space characterized by the simplicity of lines and shapes and that includes corners dedicated to prestigious brands such as high fashion
The Studio Svetti's design project has distorted the existing morphological characteristics of the spaces by eliminating all types of partitions and creating a staircase wedged in a triple volume. The minimal use of materials and furniture creates a refined and essential character
The space is dominated by the contrast between the metal of the furniture and the rough plaster of the walls or the silk velvet coverings of some of the wings and the materiality of the floor, the result of a clever mix of polished concrete and aggregates from local quarries
Sinuous metal sheets with a thickness of 3 mm are handcrafted to support the exhibition and emphasize the products against a neutral and dark background. The furnishings, all custom designed and function as true architectural devices at the service of the sale, in addition to articulating and hierarchizing each interior space
Gallery
