The dynamism of Bushwick is rooted in its history as a manufacturing district, so it was chosen to maintain the existing light-industrial buildings on the site and use them as part of the foundation of the new building. To this base, a sculptural volume in bricks was added.
Bushwick Generator: Hub for innovative companies with sculptural volume
Bushwick Generator by HWKN is a new office campus that embodies the energy of the neighborhood and the tradition of entrepreneurship. The team has designed a bold new building with a sculptural volume in bricks, introducing a vertical focal point in the neighborhood.
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By maintaining and building upon the existing urban fabric, The Generator curated by Hollwich Kusher infuses new life into the context, resulting in a new icon for Bushwick that reinvents the traditional forms and materials of the neighborhood in forward-thinking geometries, embracing the area's heritage and paving the way for its future.
The Generator is truly a campus, a blend of community, innovation, and authenticity. It is the antithesis of the sterile office park of Silicon Valley, a work that stands out among the architecture projects in the neighborhood. Rather than sealing the building off from the neighborhood, the design invites people inside. These spaces can be used for exhibitions, performances, and social events. To further open up the building to the street, a corner of the existing light-industrial structures at the base was cut away, creating a striking triangular entrance that continues the faceted geometry on the ground floor and carves out space for a plaza.
Internally, octagonal floorings can be flexibly divided, allowing the building to accommodate different businesses. This promotes a diversified commercial ecosystem where companies can collaborate creatively and inspire each other. Overall, the building's shape creates distinctive internal workspaces with 270 degrees of exposure, flooding each floor with sunlight and opening up a panoramic view of Brooklyn and Manhattan.
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