Metaphysical atmosphere and evocative design of Bespoke Romance stand

The Bespoke Romance is a highly symbolic trade fair installation, composed like a film set that brings to life domestic and commercial spaces where the company's product, gres, is celebrated in all its forms

The circle as a symbol

Two circles fused together as a symbol of the cultural duality of the company for which Paolo Cesaretti's design studio creates the Bespoke Romance stand: this is how Kale, a Turkish and Italian porcelain company, presents itself at the 2019 Cersaie in Bologna, in the floor plan of the trade fair installation. The designers choose the pure shape of the circle to evoke perfection and durability, the same qualities as the hundreds of thin porcelain slabs that make up the filtering curtain around the stand, giving it a strong and unforgettable identity

Exhibition Stand distribution and design

In the heart of the large 700 square meter space dedicated to the company, there is a reproduction of a furnished domestic interior, consisting of a kitchen, living room, and bathroom, which showcases the extreme versatility of Kale's most important product. Surrounding this set, there are five exhibition areas, one for each brand of the group. Uniquely for the ceramic industry, product information is conveyed through an interactive installation that actively involves visitors: an example is the mix'n'match theme portrayed through wall compositions of scenes that come to life with humorous and poetic stories when touched

Metaphysical atmosphere and evocation of spaces

The entire design of Bespoke Romance is imbued with a metaphysical atmosphere, created through a palette of colors and primary geometric shapes, as well as the scenic use of light. The gres becomes an exhibited product, then furniture, then a decorative complement, and finally the stand itself, in a succession of settings that evoke domestic and commercial spaces composed with a touch of quotation. Designed as a hybrid space between the elegance of a metropolitan bar and the informality of a collective workspace, the lounge represents the true place dedicated to the meeting between the company's people and the visitors of the stand

Gallery

PEOPLE

Paolo Cesaretti Architetto

Firenze, Borgo Santa Croce 6 I-50122 Italy