The boop: alien sentinels of imagination
But Pastorale is not just an installation. Even before its debut, it invaded the city through the boop, fantastic creatures born from the artist's stroke, appearing on maxi-led screens and teaser campaigns that announced the exhibition with an "alien" gaze. The boop, part of the visual identity designed by Giga Design Studio, will also be present in the exhibition's bookshop, designed with NM3, and will become collectible items in special editions created by Codalunga.
An exhibition that continues to live
In line with the work's philosophy, nothing will be wasted: every material used for the installation will be recovered, reused, given back. The land will return to the earth, the plants will find new life outside the museum walls, the furnishings will take their place in Codalunga's new headquarters. Pastorale does not end: it continues to live, grow, transform. Like a seed sprouting unexpectedly.